Rousing the public’s awareness of the consequences of global warming through an interactive experience.
THE PROBLEM: Despite all the press coverage about the anticipated rise of 2ºC (3.6ºF) in global temperatures this century, many people still can’t visualize the problem. Consequently they don’t donate to pro-environmental causes.
SOLUTION: Make global warming impactful and real for people by showing them in vivid ways the effects of each degree of temperature rise on places they know. CAMPAIGN NAME: 'Six Degrees from Disaster'.
BANNER (interactive)
Slide the marker to reveal a changing panorama.
[An accompanying SFX: bustling city life segues into desert wind and a rattlesnake]
Vertical format used to show rising water levels threatening iconic monuments.
[An accompanying SFX: Waves crashing and ocean sounds.]
SOCIAL MEDIA
FACEBOOK: Encourage the public to share their stories about the places where they live and which they love in a fashion where they can see the effects of rising temperatures.
Other means of public engagement are interactive posts:
(A concept project - copy and art direction by Marcus Goodwin)