Allowing the public to see through the eyes of a child with dyslexia.
PROBLEM: Dyslexia is a hidden problem. Not enough people truly understand the massively disruptive effect that dyslexia has on children’s lives and futures. This lack of understanding means The Dyslexia Foundation does not receive anywhere near the same level of support as many other competing children’s charities.
SOLUTION: Allow potential donors to see how frustrating it is to be a dyslexic child by letting them see the world through their eyes.
OUT-OF-HOME - Digital Billboard
BACK OF BUS
BANNER AD
Similar to the billboards, these banner ads change in sequences of random loops every few seconds.
Printed on holographic paper. As you shift the magazine in your lap, the letters alter so that it reads perfectly.
SOCIAL MEDIA
(A concept project - copy and art direction by Marcus Goodwin)